Store facts: what should I confirm, and why?

Store facts are the few things a shopper asks before buying, confirmed by you on Emtor's Store facts page. Emtor never guesses them. It checks what your store and AI assistants say about your returns and free shipping against what you confirmed.

What you confirm

• Returns. Whether you accept returns or all sales are final, your return window in days, and who pays for return shipping.
• Shipping. The order amount from which shipping is free, and your flat shipping rate if you have one. As the page says, 0 means free shipping on all orders.
• Delivery times. How many days you take to ship an order, and how many days delivery takes.
• The country the test shops from. The agent test and the AI answers check ask as a shopper in that country. Emtor's agent data embed also gives it to agents as the country your shipping and returns apply to.

Until you first save, the page is filled in with what Emtor finds in your refund and shipping policies, and shows the sentence each fact came from. Nothing is used until you save.

What they're used for

• The agent test checks your store's answers about returns and free shipping against them.
• Fixes. When your store's answer leaves out your return window or your free-shipping amount, Emtor offers to add one sentence to your refund or shipping policy, written from the facts you saved. What each fix changes
• AI answers. The assistants are asked about your return window and your free-shipping amount, and each answer is judged against what you confirmed. What AI answers measure
• Your product pages. Once you switch it on in your theme, Emtor's agent data embed publishes all of them to agents as structured data, and the Shipping and returns block says your shipping, delivery and returns facts in plain sentences. About the block
• The score. Confirmed facts are worth 5 of its 100 points. How the score adds up

Where they're kept

In your store, in Emtor's own app data. Change them whenever your terms change: the next agent test checks your store's answers against the new ones.

Your policies

The same page shows your policies. Agents read your refund and shipping policies when they answer questions about returns and shipping, so Emtor counts each of the two once it has at least 10 words. ChatGPT, Copilot and Google also need terms of service and a privacy policy before they show your store.